Your team shouldn't spend the day chasing bad leads.
You already spend heavily on ads, portals and campaigns. The real leak is the hours your team burns filtering junk before it ever reaches a real buyer. Litmus hands your team only the leads worth pursuing — ranked, with the full context to start the conversation.
Lead generation was never your problem. Filtering them is.
A single campaign floods you with hundreds of enquiries. Most were never going to buy — but someone still has to call every one of them to find out.
Fake numbers, accidental form-fills and cold enquiries eat up most of the team's day.
By the time a real buyer gets a call back, they've already spoken to a competitor.
Every lead looks the same in the CRM. The best opportunity sits buried on row 300.
Skilled closers spend their energy qualifying instead of selling — and it shows in morale.
Every unqualified call has a price you never invoiced.
It rarely shows on a P&L, but it compounds every single day — in wasted salaries, slower response and deals that quietly slip to a faster competitor.
Your team only ever sees the leads worth their time.
Litmus engages every new enquiry the moment it arrives, understands genuine buying intent, and delivers your team a ranked list of qualified opportunities — each with the context to start selling immediately.
Every lead is engaged the second it lands — no one waits in a queue.
Budget, timeline and seriousness are captured automatically — not guessed.
Your team receives ready-to-call buyers, ranked and fully briefed.
Every interaction is documented, so nothing is lost between touchpoints.
Outcomes your sales head will feel in the first month.
Closers spend their hours on buyers, not on dialling numbers that go nowhere.
The filtering happens before a lead reaches a human. Your team starts at "qualified."
Hot buyers surface at the top instantly, so your team calls them before competitors do.
Genuine purchase intent always rises to the top — the best opportunity is never buried.
Better conversations with the right people mean more demos, visits and meetings booked.
Handle campaign-peak lead volumes without adding a single seat to your team.
From raw enquiry to ready-to-call — in five steps.
From any of your Meta, Google, portal, website or referral campaigns.
The lead is engaged intelligently the moment it arrives.
Budget, timeline and seriousness are captured naturally.
Qualified buyers are prioritized from highest intent to lowest.
Your team spends its day selling to real buyers.
Every lead, ranked by buying intent — with the reason attached.
No more scrolling through hundreds of rows. Your team opens one screen and knows exactly who to call first, and why.
Budget already approved internally. Actively comparing two vendors and wants a decision this week. Sensitive to onboarding speed — lead with your fastest go-live path.
A summary, the buying signals and the reason behind the score. Your team starts every conversation with context — never a cold guess.
Leads sort themselves highest-intent first. Who to call now, who can wait, who to nurture — the best opportunities never get buried.
Buyers enquire with several vendors at once. Reach the hottest ones first and win the meeting before anyone else calls back.
If you generate leads, Litmus qualifies them.
Same positioning, same outcome, whatever you sell. Litmus adapts to how your buyers describe intent — no rebuild required.
Pay for qualified leads. Not for software you barely use.
No heavy subscription. No new hires. No infrastructure. You pay a flat ₹25–₹35 per lead we process — and scale up or down with your campaigns.
Illustrative figures. Actual savings depend on your team size and lead volume.
Before and after Litmus.
“Our team used to burn the morning on dead calls. Now they open one screen and start with the buyers who actually matter.”
“The reason behind every score is the game-changer. My team knows exactly what the buyer wants before they even dial.”
“We scaled a launch campaign 4× without adding one hire. Paying per lead just made sense for us.”
Questions your team will ask.
More selling. Less filtering.
See exactly how your team's day changes when only qualified buyers reach them. Book a 20-minute demo with your own lead volume.
See your own leads, ranked in 20 minutes.
Bring a recent campaign. We'll show you exactly which enquiries your team should have called first — and why.
Rohan Kapadia, Skyline Group
Request your demo
Fill this in and we'll be in touch within one business day.